Last week it became clear that the Advertising Standards Authority had launched an inquiry into the Government’s £6m TV advertising campaign aimed at climate change sceptics. Now it appears that the UK broadcasting regulator, Ofcom, will also investigate complaints that the advert is politically motivated and therefore breeches the ban on broadcasting political adverts. They would seem to have good reason for deciding to do so.
This is what the advert tells viewers about climate change:
(If the video viewer does not appear on your computer then use this link)
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So far, the ASA has received over 650 complaints and rising. That score ranks with the most complained about advert of 2008, which attracted 840 complaints. According to a letter that I received from the ASA this morning the following points will be investigated: Continue reading »
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