In July 2007, the respected opinion pollsters Ipsos MORI published some of the results of a survey of public attitudes to climate change (here) in advance of the publication of their Tipping Point or Turning Point report. The findings were surprising, but the attitude of this company towards the subject they were researching was even more so.
During the last three years the media, politicians, environmental activists, scientists and companies that have an interest in selling goods and services related to global warming, have bombarded the public with information about climate change. These campaigns have been directed towards persuading people to adopt a particular viewpoint; that climate change is a real, man-made and a potentially catastrophic threat that can be averted by fairly minor adjustments to our lifestyles. Surely, in view of such an onslaught, there should be few people who continue to be sceptical about anthropogenic global warming and most will have a clear understanding of the issues. Section 1 of the Ipsos MORI poll shows otherwise.* Continue reading »
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