The other day I glanced at an article in The Guardian that made this rather startling claim.
Climate more urgent than economy, say voters
This surprised me, as other polling evidence that I have seen suggests that the vast majority of the UK public are by no means convinced that human caused global warming is taking place. I’ve posted about Ipsos Mori opinion polls that show this here, here, and here.
Any suggestion that The Guardain’s startling headline had merely been the work of an overenthusiastic sub-editor in a hurry was dispelled by the first paragraph of the article.
Voters think that taking action against climate change matters more than tackling the global economic downturn, according to a Guardian/ICM poll published today. The results, which will delight green campaigners, suggest that support for environmental action is not collapsing as feared in the face of possible recession.
At the end of the article there was a series of pie charts that seemed to bear out these claims, but again I did no more than glance at them. Knowing the enthusiasm with which The Guardian has embraced the cause of climate catastrophe, the unworthy thought crossed my mind that they might have rigged the question in order to get a predetermined answer, but only for a moment. ICM is a respectable company and The Guardian is not a down market tabloid. Instead of digging deeper I just made a mental note that there was now an opinion poll that seemed to be bucking the trend and moved on to other things.
About a week later I was involved in a discussion on the Climate Audit message board and happened to post a link to The Guarian’s article. A sharp-eyed commenter using the name ChrisWright drew my attention to a couple of things that I should have spotted.
Firstly, the captions of the all-important pie charts indicate that the questions used by ICM referred specifically to ‘the environment’ and not to climate change.
Secondly, when I returned to The Guardian article for a more careful look, I noticed that ‘Guardian/ICM poll‘ was a hot link. Clicking on it revealed what the poll questions actually were.
Q.1 Bearing in mind growing global economic problems on the one hand growing environmental problems including global warming on the other, where do you think the governments main priorities should now lie?Q.2 Generally speaking would you support or oppose the introduction of green taxes, designed to discourage things that are harmful to the environment?
Q.3 Do you think green taxes should be introduced irrespective of present economic problems or should the government delay the introduction of any green taxes, or not introduce them at all?
Q.4 Often consumers are faced with a choice between a more expensive but environmentally friendly choice, and a cheaper alternative that is not so environmentally friendly. Thinking about people you know, given the recent rise in the cost of living do you think they are now more likely to choose..? [list of options]
Climate change only gets one passing reference in the first question; the emphasis of the poll is entirely on the ‘the environment’. There is absolutely no reason to suppose that people see these two terms as being synonymous, and why would they do so? It is quite possible to be concerned about pollution or wasteful use of natural resources and still not be convinced that humans are now changing the climate.
If ICM’s questions had actually asked about climate change, do you think that the pollsters would have got the same response, or that there would have been any ‘delight’ among green campaigners at the results? I’ll leave it to you to decide whether this article – in a leading national broadsheet newspaper – is blatantly and cynically misleading, and why the editors might think that such deception is acceptable.
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